With all of the various options for starting/maintaining a home media server, the lowly Apple TV is widely disregarded by “power-nerds” as a viable (or particularly useful) home media solution. I may not have the technical expertise, prowess, or, frankly, patience to create an amazing home-grown media server, like Edwin, but I am quite the Apple geek, I enjoy pre-fabricated gadgetry, and I have employee discounts to use.*
And no, you can’t have any.
What you can have, however, is a practical guide to getting the most out of Apple TV, which you can get for free, right here, on the Sector! What a deal!
I’m splitting this guide up into three parts, because I want to advise you on some of the prep work involved before receiving your Apple TV. If you want to order one, it isn’t actually too late, the Apple Online Store is offering free next-day shipping through Wednesday. In other words, buy some stock in FedEx for a quick kill.**
Chapter 1: “Should I Actually Order an Apple TV?”
Apple TV is great for:
- People who use Macs, and dump countless dollars into iTunes.
- People who use Windows, and dump countless dollars into iTunes.
- People who have HDTVs.
- People who are not interested in buying Blu-Ray discs.
- People who lose their current DVDs all over the goddamn house and GOD DAMMIT WHERE IS MY COPY OF “THE SECRET OF THE OOZE?”
- People who like all of their movies, music, and photos to be accessible from a central location.
- People who like straightforward, easy-to-use, sleek interfaces.
It so happens that my mom (bless her heart) bought me a 32” HDTV for Christmas. Sweet. It also so happens that I am sort of an iTunes slave, and I have a Mac, and, well, that’s just kind of what happens when you work for Apple. Whaddya know?
I’ll leave the extensive format war discussions to Sam and Andy Rush, but my short take on it is thus: I don’t like Blu-Ray. I don’t think I really have a good reason to dislike Blu-Ray, I just don’t really like it. Kind of like “that guy” at the college party who gets all the women to talk to him, effortlessly. I don’t really know him, but I know he’s probably a douchebag. Also, I don’t want to start a flame war about costs and Apple products, and formats, but I’m also having a hard time finding high quality Blu-Ray players for less than $200, and Blu-Ray discs are still hella expensive, while HD Movies on iTunes, for the most part, cost $15-19.99. Just sayin’
I also don’t like “stuff,” I try to keep as little of it as possible; the less I have, the less I can lose or misplace or make a mess with. I’m done with discs. That’s just a personal thing, though.
Apple TV costs $229 from the Apple Store, but for some strange, bizarre reason, Apple does not include any component or HDMI cables. In my opinion, that’s kind of like ordering a hamburger without a bun, but I guess people do that. Do not buy HDMI or component cables from the Apple Store, or even Best Buy, for that matter. Go to Target, RadioShack or Wal-Mart to save a few coins.
If you do not have an HDTV, do not order an Apple TV.
If you do not have broadband Internet, do not order an Apple TV.
If you do not feel like backing up your purchases to an external unit, do not order an Apple TV. Losing a digital purchase, for whatever reason, is no different than losing a DVD. If you lose it, you will have to buy a new one.
If you do not feel comfortable truly “owning” your content, do not order an Apple TV.
What’s that? You got one anyway? Cool. It is actually quite a nifty gadget, and, like most Apple products, does more than people give it credit for.
Chapter 2: Prepping for Apple TV
Overview
Apple TV gets its data over wired or wireless Ethernet, via several methods. It is possible to stream iTunes music, watch YouTube, view photos, listen to Internet radio, and, of course, “sync” your Apple TV with an iTunes library, much like an iPod.
This confused me at first, as I thought you could only stream iTunes content to Apple TV, which is not the case, as it is possible for Apple TV to store iTunes Library content locally. This is also a misconception among my customers. It is possible to transfer movies from your computer to Apple TV, and vice versa. That is, if your content is purchased on the device itself, it can be copied to an iTunes library on your computer. The device has a 160 GB HDD for content.
Step 1: Rip Your DVDs.
Apple TV does not play DVDs, which is where HandBrake comes in. HandBrake is a free, very reliable, open-source piece of software for pulling DVD content from DVDs.
Now, the legality of ripping DVDs continues to be questionable; I’m not going to be held responsible for you if you distribute your ripped content in a way which violates copyright law. I’m in the “if you own the DVD, it’s your DVD” camp, and have no moral objections to DVD ripping in this context.
If you need help using HandBrake, check the documentation on their website, this is not a HandBrake tutorial. I do recommend you use “Apple Universal” (mp4) for the end format, however, and I personally shoot for a 1GB file size target for most movies, with 2-pass encoding. Longer movies will warrant larger file sizes, though, so keep that in mind when you’re pulling the extended edition of Return of the King.
Ripping takes a long time, even on a fast Core 2 Duo. Get a sandwich, something with bacon. Rinse and repeat.
Step 2: Clean Up and Prep iTunes.
Apple TV absolutely requires you to use iTunes, but you probably knew that. Once you’ve finished ripping your DVDs, it’s time to copy them into iTunes. The easiest way to do this is to select “Movies” from the iTunes sidebar, and simply drag-and-drop movies into the pane. You can also click “File,” and scroll to “Add to Library.” From there, navigate to your movie file, and add it to your library.
IF YOU HAVE CONFIGURED iTUNES TO COPY ALL CONTENT TO YOUR LIBRARY FOLDER, WHICH I RECOMMEND, IT WILL LEAVE THE ORIGINAL FILE INTACT, LEAVING YOU WITH TWO COPIES OF YOUR MOVIE ON YOUR HDD.
ERASE THE FIRST COPY.
Once you’ve done this, you need to add the movie’s poster; it looks better in both iTunes and on Apple TV.
In order to add a poster to a movie, right click (or control+click) on the movie in iTunes. Select “Get Info,” and then click on the “Artwork” tab. The next step is to find a copy of the poster, which is best done by typing the title of the movie into Google Image Search. For movie artwork in iTunes, use images that are around 700 pixels tall by 500 pixels wide. For reasons that I do not understand, dragging and dropping film artwork into the artwork pane does not work, so I created a folder on my desktop called “movie posters,” saved the JPEGs into it, and applied them in iTunes via the “add” button in the artwork pane.

I’m still working on ripping my movies, but this is what my library looks like so far.

Next week, we’ll go over syncing, unboxing, and configuring Apple TV.
*The views expressed in this post are my own and do not represent those of Apple, Inc., FileMaker, or any of its subsidiaries. For questions regarding Apple consumer policy, please visit http://apple.com/legal.
**I AM NOT A FINANCIAL ADVISOR. DO NOT TAKE MY FINANCIAL ADVICE IN ANY SERIOUS CAPACITY; I GOT A C+ IN FINANCIAL MANAGEMENT IN COLLEGE. IF YOU SEND ME HATE MAIL AFTER YOU LOSE YOUR LIFE SAVINGS, I WILL LAUGH AT YOU WITHOUT REMORSE.